MENINGKATKAN SADAR WISATA MASYARAKAT DESA JIKO MELALUI SAPTA PESONA PADA MASA PEMULIHAN COVID-19

Abstract

The Tourism Awareness and Sapta Pesona Program is a program that should be continuously supported during the COVID-19 pandemic so that Indonesia is able to compete in the tourism sector. As the government starts reopening this sector for tourists, people in tourist destinations must also continue to be motivated to be good hosts in order to provide satisfaction to the people who visit by practicing tourism awareness in implementing Sapta Pesona. The Team for Community Service from the Faculty of Tourism of Universitas Katolik De La Salle Manado realizes that academics are also responsible for the success of the Tourism Awareness and Sapta Pesona Program by sharing knowledge and discussing with the community in Jiko Village, Bolaang Mongondow Timur Regency, with the aim of motivating the local community to participat, especially in the implementation of the elements of cleanliness and beauty. In this activity, the construction of trash bins was also carried out and its impact was then evaluated three months after the implementation of the activity. The results of this activity were that there was a lack of support from tourism stakeholders, such as the government and tourism organizations, the community already had awareness to maintain the cleanliness and beauty of tourist destinations, and the construction of trash bins had a positive impact towards the community.